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start a program

Welcome! You must be here because you’ve caught the cheerleading vibe. We know - it’s contagious! If you are interested in starting a cheerleading program in your community or school, here are a few things to consider as you move forward with your new venture.

While passion and enthusiasm go a long way, starting a cheerleading program takes a lot of commitment, resources and planning. Before jumping in with both feet, you may want to do your own research by speaking to other coaches and owners who have years of knowledge and experience in the world of cheerleading. It’s also important to recognize that while there are some similarities between scholastic, performance cheer and all-star cheer, there are also many differences to consider.

Regardless of what type of program you’re interested in starting, here are some points you should consider:


Is there a demand for an all-star, scholastic or performance cheer program in your school or community? Do you have a population base of athletes to build teams from? Athletes with dance or gymnastics experience will be a great resource but anyone can learn cheer with the right coaches!

Program Planning

Before moving forward you will need to decide what your program will look like:

  • Type of team(s)

  • Goals of the program

  • Preparing a program plan (scholastic) or business plan (all-star)

  • Scheduling (i.e. practices, competitions, social events)

  • Securing service providers (i.e. equipment, gear, uniforms, music etc.)

  • Developing information packages for athletes/guardians


You will need administrative staff to ensure the program runs smoothly. Your staff will be collecting fees, ordering uniforms, renting space, booking travel, registering for events, budgeting, fundraising, etc. You need people who are organized, driven and detail oriented because it’s a big job!


There are a number of costs associated with cheerleading. Here are few of them to consider:

  • Equipment/facility costs

  • Gear/uniform costs

  • Insurance through
    Cheer Manitoba

  • Competition/travel fees

  • Staffing

  • Fundraising

  • Membership fees to
    Cheer Manitoba and
    Cheer Canada


In order to have a successful program, you will need your coaches to be trained and credentialed through Cheer Manitoba. Additional training will also include NCCP courses, Respect in Sport certification and concussion training. Coaches must have up-to-date criminal record/child abuse checks.


As you jump into this great adventure, make sure you have the right support from your peers, community members and your family. Reach out to your school administrators or the recreation department in your city or town. They can be a wealth of knowledge and support and they may even be aware of grants or financial resources to get your program running.

The best plan of action is to do your research, talk to people who have knowledge to share and have a strong understanding of the commitment your new venture will require. Sport Manitoba also has a number of resources to help you start your program. Surround yourself with the right people who share your passion and drive and you’ll be hitting the competition floor before you know it!


Need more information? Please feel free to contact us!

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